TY - JOUR AU - Pereira, Benedito Fernando PY - 2014/11/16 Y2 - 2024/03/29 TI - “Vem pra rua”: o político e a política em rede JF - Texto Livre JA - Texto Livre VL - 7 IS - 2 SE - Linguística e Tecnologia DO - 10.17851/1983-3652.7.2.61-75 UR - https://periodicos.ufmg.br/index.php/textolivre/article/view/16674 SP - 61-75 AB - <!-- p { margin-bottom: 0.21cm; }a:link { } --><p style="margin-bottom: 0cm;"><span style="font-family: Liberation Sans,sans-serif;"><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><strong>RESUMO</strong></span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><span style="font-weight: normal;">:</span></span></span>Considerando o político como a divisão social dos sentidos, este artigo procura verificar como se dá o processo de significação em uma sociedade cada vez mais interpelada pelo discurso eletrônico e os modos como o político e a política se veem afetados por ele. Para tanto, fazemos a análise discursiva dos enunciados “vem pra rua” e “somos a rede social”, que estiveram presentes em faixas e cartazes nos protestos de rua no Brasil em 2013, os quais foram organizados e transmitidos, em grande parte, pelo meio virtual. Observou-se que tais enunciados passam por um processo de apropriação e de ressignificação, com deslocamentos de sentidos que partem da lógica de mercado, vão para o social e retornam ao mercado. Observou-se também como o meio urbano se vê afetado pelo discurso eletrônico que passa a constituir os modos como ele produz sentidos.</span></p><p style="margin-bottom: 0cm;"><span style="font-family: Liberation Sans,sans-serif;"><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><strong>PALAVRAS</strong></span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><strong>-</strong></span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><strong>CHAVE</strong></span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;">: </span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;">r</span></span>edes sociais e o político; discurso eletrônico; ciberdemocracia e capitalismo.</span></p><p style="margin-bottom: 0cm; font-weight: normal; page-break-before: auto;"> </p><p style="margin-bottom: 0cm; page-break-before: auto;"><span style="font-family: Liberation Sans,sans-serif;"><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><strong>ABSTRACT</strong></span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><span style="font-weight: normal;"><span style="background: transparent;">:</span></span></span></span>Considering the political and the social division of senses, this paper seeks to check how is the process of signification in a society increasingly challenged by electronic discourse and the ways in which political and policy find themselves affected by it. In order do that, we make the analysis of discursive statements “vem pra rua” and “somos a rede social” that were present in banners and posters in street protests in Brazil in 2013, which were organized and delivered, in large part, by virtual means. We observed that such utterances go through a process of appropriation and re-signification, with shifting meanings that run of market logic, go to the social politics and go back to the market logic. We had also observed how the urban environment is affected by the electronic discourse that now constitutes the ways it makes sense.</span></p><p style="margin-bottom: 0cm;"><span style="font-family: Liberation Sans,sans-serif;"><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;"><strong>KEYWORDS</strong></span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;">: </span></span><span style="color: #000000;"><span style="font-family: Liberation Sans,sans-serif;">s</span></span><span lang="en-US">ocial websites and politcs; </span><span lang="en-US">e</span><span lang="en-US">lectronic discourse; </span><span lang="en-US">c</span><span lang="en-US">yberdemocracy and capitalism.</span></span></p> ER -