LEISURE AND TOURISM: NEW CENTRALITIES OF CONTEMPORARY SOCIETY

Abstract

This article detaches transformations occurred on contemporary Society, postmodern and flexible in relation to leisure and tourism. It displays leisure in centuries ago as human necessity, realized freely intercalary with labor, as personal activity, creative, volunteer, liberator, fundamental to human realization and as industrial society turning work in a reference creates free time and leisure to recover working force. Capitalist society turns work into alienation, it makes a way of accumulation and exploration of working force and turns leisure into tourism and consumption. It denies leisure transforming it in business. Approaches flexible society that, among services, turns leisure and tourism into new centralities and presents two axles of tourism: the conventional one and the community showing the counterpoints. The text presents leisure and tourism humanized on Milton Santos’ perspective, hence stablishes a parallel between conventional and community tourism, based on the study of traditional communities. It analyzes social individuals facing tourism, as the State that is satisfied in standardize and offer infrastructure, the enterprises that are charges on social an environmental responsibility and the communities that create a new alternative on making tourism.