From Monomodal to Multimodal Metaphors in the Portuguese Sports Newspaper A Bola

Maria Clotilde Almeida; Bibiana de Sousa

Autori

Maria Clotilde Almeida Universidade de Lisboa Autor
Bibiana de Sousa Universidade Católica Portuguesa Autor

Parole chiave:

Metaphors, multimodal metaphors, Portuguese sports-newspapers, socio-cultural framings

Abstract

Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).

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Biografia autore

Maria Clotilde Almeida, Universidade de Lisboa

Professora do Ensino Oficial (desde 1992)
Doutorada em Linguística pela Faculdade de Letras da Universidade de Lisboa (2012)
Membro do Centro de Estudos de Comunicação e Cultura - Faculdade de Ciências Humanas da Universidade Católica Portuguesa
Área de investigação: Semântica e Semiótica Cognitiva

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