Textual Artifact of Advertising: A Thrust of Halliday’s Mood System Resources

Taofeek Olaiwola Dalamu

Autores

Taofeek Olaiwola Dalamu University of Lagos Autor

Palavras-chave:

comunicação publicitária, artefato, Sistema de tom, amostra, texto

Resumo

Este artigo argumenta que a publicidade contém uma variedade de textos que terminologias teóricas são capazes de exemplificar. Assim, dez propagandas de bebidas, entre outros tipos, foram escolhidas para análise. Os recursos de mudança de tom de Halliday decompuseram os textos em componentes significativos, que posteriormente foram tabulados com tabelas e gráficos. A calibragem indicou complementos (leite oficial, Uncle Thomas), adjunto (com *826#, de Akwa Ibom, e predicado (ligar, beber) foram formas gramaticais de semiose dominantes, por vezes aparecendo sem sujeito e sem elementos finitos. Além disso, a análise indicou que as mudanças iniciadas nas “interações” operavam nas esferas de órgãos meio-constitutivos e meio-auxiliares que são significativamente associados a normas socioculturais. Destacam-se no texto as características dos produtos, benefícios pessoais e exaltações textuais. Meios teóricos, como sugerido por este estudo, poderiam ser utilizados para revelar os detalhes da comunicação para influenciar as autoridades sobre a regulamentação da publicidade.

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Biografia do Autor

Taofeek Olaiwola Dalamu, University of Lagos

Department of english

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