The Culture of Convergence at the Cartola FC

Interaction, Consumption and Gamification by the Social Media

Abstract

This article proposes the analysis of the fantasy game Cartola FC, starting from the notion of convergence culture of the theoretical JENKINS (2009), and points out indicators for reflections in the field of consumption of social and leisure practices. To do this, we approach the concept of convergence within the game to explain how media content is retransmitted in cyberspace through the interaction between participants and the media. In order to verify which media supports the production of content, we use the ethnography of social networks, since this perspective coexists with the dimensions of convergence in the strategies of dissemination of the game, since it is perceived that there are several forms of user participation, fueled by new interactions every round of the championship. This allows us to think about the consumption of the media by the users and we seem to find a fertile field of articulation about models of games for learning because they reflect gamification practices.