The Soft Power of Brazil and The Fifa’s 2014 World Cup International Midia Coverage
DOI:
https://doi.org/10.35699/1981-3171.2018.1841Keywords:
Brazil, International Relations, SoccerAbstract
This article aims to present a reflection on the impact that the realization of the 2014 FIFA World Cup may have on Soft Power of Brazil in its international relations. For that, the definition of Soft Power was developed associating it with the sports mega events. Nine international media outlets were searched in three different languages (BBC, CNN, The Guardian, The New York Times, Daily Mail, Le Monde, Le Figaro, El Pais, El Mundo). 699 reports were analyzed and categorized into 6 major generating themes: infrastructure, social indicators, culture, football, Copa feasibility, daily scenes. It is concluded that the 2014 FIFA World Cup had positive effects in the areas of sporting spectacle and Brazilian culture geared to tourism, and negative effects in the areas of politics (as the State treats citizens in political manifestations), social (Sanitation, education, health) and structural (extreme Brazil).
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