Market research
Abstract
The importance of information as source of knowledge for the marketing process is shown, as well as the structure and components of a marketing information system. The article emphasizes the market research describing its characteristics and the methodology for working up a project.Downloads
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Published
2007-11-20
How to Cite
Teixeira, H. de A. (2007). Market research. Perspectivas Em Ciência Da Informação, 2(2). Retrieved from https://periodicos.ufmg.br/index.php/pci/article/view/23240
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Articles