Call Centers: an alternative for information access and dissemination

Abstract

This paper discusses the characteristics of Call Centers and indicates points they have in common with Telemarketing Centers and Help Desks. It makes evident the potential of this instrument for information dissemination, indicating its possibilities and limitations. It also shows the forms of access as well as the technology required for the installation of the service. The role of Call Centers as an alternative for information access and democratization and as a field for information professional is stressed.