Audio-visual metaphors of the financial crisis

meaning making and the flow of experience

Authors

  • Cornelia Müller European-University Viadrina Frankfurt (Oder) ##default.groups.name.author##
  • Christina Schmitt Freie Universität Berlin ##default.groups.name.author##

Keywords:

audio-visual metaphor, cinematic expressive movement, dynamics of metaphor, meaning making, metaphor and experience, metaphoric theme, emergence of metaphor

Abstract

The paper advocates a perspective on metaphors in audio-visual media that conceives of them as processes of meaning making, e.g., as dynamic embodied conceptualizations, constitutively bound to the flow of experience. This involves experience in a double sense: as immediate affection through an audio-visually orchestrated form of movement experience, and as sensory-motor experiences of metaphoric source domains. Drawing on an interdisciplinary (linguistic and film analytical) method an analysis of a political TV report on winners and losers of the financial crisis is presented. The goal of this case study is twofold: to reconstruct the complexity of metaphoric meaning making in audio-visual media and to illustrate a theoretical claim: that metaphors in audio-visual compositions emerge dynamically from sensory and affective experiences.

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Published

May-Wed-2015

Issue

Vol. 15 No. 2 (2015): Metaphor and Metonymy in Social Practices

Section

Número temático – Metaphor and Metonymy in Social Practices (apenas artigos em inglês / lançamento em 2015)

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