Uma  análise multimodal à luz do Modelo GeM: homepage do Ministério do Meio Ambiente do Brasil

Thiago Hermont

Authors

Thiago Hermont Universidade Federal de Minas Gerais ##default.groups.name.author##

Keywords:

Multimodality, Access to social justice, GeM model, Social semiotics, Ministerial homepages

Abstract

This article analyzed how language from the homepage of the Ministry of Environment in Brazil is presented. The investigation relies on the principles of multimodality, social semiotics and on the studies carried out by the Social Semiotics Theory and the Genre and Multimodality model (GeM). The article intended to demonstrate which the recurrent elements in the Ministry's official page are and how both the base and the layout structures from the GeM model contribute to a higher degree of modal features in the language used in the governmental site. The online environment investigated is notably characterized by multimodal language and is in accordance with the Brazilian society's demand for adequate access to the official contents issued by the government.

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