The discursive construction of Xuxa as a promoter of social inclusion
Keywords:
Discourse, social inclusion promotionAbstract
This paper focuses on the article "Xuxa promove a magia da inclusão" (in English, "Xuxa promotes the magic of inclusion"), published in the 993 edition of Caras magazine. The aim is to reveal, by associating verbal and non- verbal choices, how the text discursively constructs and/or perpetuates Xuxa as a promoter of social inclusion, particularly regarding children with Down syndrome. Analysis results suggest the maintenance of both the representation of Xuxa as a servant of kids based on her commodified image which gives rise to her representation as a promoter of social inclusion and of a discourse set on an essentialist concept of inclusion, which is grounded on an exotic-based perspective that seems to homogenize the social inclusion of children with Down syndrome.
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