Bringing a museum of language to life:  the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.

Viviane Maria Heberle; Louise Ravelli

Autori

Viviane Maria Heberle Universidade Federal de Santa Catarina Autor
Louise Ravelli University of New South Wales Autor

Parole chiave:

Museu da Língua Portuguesa, multimodal resources, social semiotic approach, interactive engagement, spatial discourse analysis.

Abstract

The popular and highly successful Museu da Língua Portuguesa1 in São Paulo, Brazil, is renowned for its visitor engagement strategies. While this success is often attributed to high levels of technological interactivity enabled in the museum displays, we argue that the success of the museum also comes from a range of other multimodal resources. Using a social semiotic approach to spatial discourse analysis, we examine each of the three levels/floors of the museum, identifying the various meaning-making resources across the representational, organizational, and interactional metafunctions. These both differentiate the separate levels of the museum, and bring them together as a unified whole, creating a strong focus on cultural identity and on placing the visitor in the centre of meaning-making practices.

Downloads

La data di download non è ancora disponibile.

Biografie autore

Viviane Maria Heberle, Universidade Federal de Santa Catarina

Professora Titular
Departamento de Língua e Literatura Estrangeiras
Área: Linguística Aplicada
Louise Ravelli, University of New South Wales

School of the Arts and Media

Riferimenti bibliografici

BATEMAN, J. Multimodality and genre: a foundation for the systematic analysis of multimodal documents. New York: Palgrave MacMillan, 2008.

BENJAMIN, AThe urban body Keynote presentation at Seam2009 Spatial Phrases University of Technology, Sydney, in association with the University of Hertfordshire, UK, 2009.

BOWCHER, W. ; YAMENG LIANG, J. Representing Chairman Mao: a social-semiotic analysis of two statues on a Red Tour. Visual Communication Los Angeles et al., v. 13, n. 1, p. 3-30., 2014.

CAVENAGHI, A. J.; NASCIMENTO, A. M.; PEREIRA, V. B. Museu da Língua Portuguesa: tecnologia como atratividade turística na cidade de São Paulo. Revista Confluências CulturaisJoinville, v. 3, n. 1, p. 129-143, 2014.

CHING, F. Architecture: Form, Space and Order. New Jersey: John Wiley and Sons, Inc, 2007.

DIAS, R. WebQuests: tecnologias, multiletramentos e a formação do professor de inglês para a era do ciberespaço. Rev. Bras. Linguist. Apl, Belo Horizonte, v.12, n.4, p. 861-882, 2012.

ECO, U. A Theory of Semiotics. London: Macmillan, 1977.

ECO, U. A componential analysis of the architectural sign. Semiotica, Berlin/Boston, v. 5, n. 2, p. 92-117, 1972.

ECO. U. Function and sign: semiotics of architecture. In: Leach, N. (ed.) Rethinking Architecture: A Reader in Cultural TheoryAbingdon: Routledge, 1997. p. 182-202.

FORTY, A. Words and Buildings: A Vocabulary of Modern Architecture New York: Thames and Hudson Inc., 2000.

GROSZ, E. Architecture from the Outside; Essays on Virtual and Real Space. London: The MIT Press, 2001.

HALLIDAY, M. Language as Social SemioticLondon: Arnold, 1978.

HALLIDAY, M.; MATTHIESSEN, C. Halliday's introduction to functional grammar. 4. ed. London and New York: Routledge, 2014.

HEBERLE, V. M. Multimodalidade e multiletramento: pelo estudo da linguagem como prática social multissemiótica. In: Silva, K; Daniel, F; Marques, S. (eds.). A formação de professores de línguas: Novos olhares. v. 2. Campinas: Pontes, 2012, p. 83-106.

HEIDEGGER, M. Art and space. In: Leach, N. (ed.),. Rethinking Architecture: A Reader in Cultural Theory New York: Routledge, 1997, p. 121-125.

HERTZBERGER, H. Lessons for Students in Architecture, 5th ed., Rotterdam: 010 Publishers, 2005.

KRACAUER, S. 'The hotel lobby'. In: Leach, N. (ed.), Rethinking Architecture: A Reader in Cultural Theory London: Routledge, 1997, p. 51-57.

KRESS, G.; van LEEUWEN, T. Reading Images: The grammar of visual design., London: Routledge 2006.

LEACH, A. What is Architectural History? Cambridge: Polity Press, 2010.

LÉFÈBVRE, H. The Production of Space. Oxford: Blackwell Publishers, 1991.

MCDONALD, S. Interconnecting: museum visiting and exhibition design. CoDesign, Abingdon, v. 3, s. 1, p. 149-162, 2007.

McMURTRIE, R. The genre of foyers in the contemporary high-rise: a study of Harry Seidler's work. Linguistics and the Human Sciences, Sheffield, v. 5, n. 1, p.59-92, 2011.

McMURTRIE, R. Feeling space dynamically: variable interpersonal meanings in highrise apartment complexes., Visual Communication Los Angeles et al., v. 11, n. 4, p. 1-24, 2012.

McMURTRIE, R. Spatiogrammatics: a social semiotic perspective on moving bodies transforming the meaning potential of space. 2013. 599p. Ph.D., School of the Arts and Media, Faculty of Arts and Social Sciences, University of New South Wales.

MOTTA-ROTH, D. ; HEBERLE V. M. A short cartography of genre studies in Brazil. Journal of English for Academic Purposes v. 19. 22-31, 2015, http://dx.doi.org/10.1016/j.jeap.2015.05.006 » http://dx.doi.org/10.1016/j.jeap.2015.05.006

NASCIMENTO, R. G.; BEZERRA, F. A. S.; HEBERLE, V. M. Multiletramentos: iniciação à análise de imagens. Linguagem & Ensino (UCPel.), Pelotas, v. 14, p. 529-552, 2011.

NORRIS, S. Analyzing multimodal interaction: A methodological framework, New York: Routledge 2004.

O'TOOLE, M. The Language of Displayed Art, 2nd ed. London: Leicester University Press, 2011.

O'HALLORAN, K. L.; TAN, S.; SMITH, B. A.; PODLASOV, A. Multimodal analysis within an interactive software environment: critical discourse perspectives. Critical Discourse Studies, Abingdon,v. 8, n. 2, p. 109-125, 2011.

PREZIOSI, D. Architecture, Language and Meaning. The Hague: Mouton Publishers, 1979.

RAVELLI, L.; McMURTRIE, R. Multimodality in the Built Environment: Spatial Discourse Analysis., London and New York: Routledge 2016.

RAVELLI, L. Beyond shopping: constructing the Sydney Olympics in three-dimensional text. Text, Berlin/Boston, v. 20, n. 4, p. 489-515, 2000.

RAVELLI, L. Texts: Communication Frameworks., London and New York: Routledge 2006.

SCREVEN, G. Motivating visitors to read labels. In: Blais, A. (ed.). Text in the exhibition medium, La Société des Musées Québécois; Musée de la Civilisation: 1995, p. 97-134.

SIMMEL, G. Bridge and door. In: Leach, N. (ed.). Rethinking Architecture, New York: Routledge, [1909] 1997, p. 66-69.

STENGLIN, M. Packaging curiosities: towards a grammar of three-dimensional space. 2004. 513p. Ph.D. Thesis, Department of Linguistics, University of Sydney.

STENGLIN, M. Space odyssey: a guided tour through the semiosis of three-dimensional space., Visual Communication Los Angeles et al., v. 8, n. 1, p. 35-64, 2009.

UNWIN, S. Analysing Architecture., London: Routledge 2009.

van LEEUWEN T.Discourse and Practice: New Tools for Critical Discourse Analysis, Oxford: Oxford University Press, 2008.

VENTOLA, E. Semiotisation processes of space: from drawing our homes to styling them. In: O'Halloran, K. and Smith, B. (eds.). Multimodal Studies: Exploring Issues and Domains Abingdon: Routledge, 2011, p. 220-238.

WITCOMB, A. Re-Imagining the museum: Beyond the mausoleum., London and New York: Routledge 2003.

ZACCHI, V.J. Imagem e movimento: o modo visual na construção da identidade do sem-terra. Rev. Bras. Linguist. Apl, Belo Horizonte, v.9, n.2, p. 415-439, 2009.