Characteristics of children’s toothpastes available in the Brazilian market
DOI:
https://doi.org/10.7308/aodontol/2016.52.4.04Keywords:
Dentifrices, Fluorine, Dental CariesAbstract
Objective: To evaluate the characteristics of children’s toothpastes available in Brazil according to their commercial presentation, availability, and prices.
Methods: This study was conducted by obtaining toothpastes in nationwide supermarket and drugstore chains in Recife, PE, Brazil, and by performing a subsequent analysis of the packaging.
Results: This study found 21 brands of children’s toothpastes from 10 manufacturers, 12 (57.2%) of which contained fluoride and 9 (42.8%) of which were non-fluoride toothpastes. Most of them had fluoride concentrations of above 1000 ppm. Prices ranged between R$2.25 and R$18.40. All were gels, most of these made with child-friendly flavors (81.0%) and colorful (71.4%). Just over half provided age recommendations for users and advice on keeping the product out of children’s reach.
Conclusion: There was a wide range of children’s toothpastes, all in gel form and most with fluoride. There was no difference in availability between fluoride and non-fluoride toothpastes. In general, toothpastes without fluoride had the highest prices. All used some form of advertising, and those flavored with “natural fruits” without dyes, and/or exhibiting characters of high advertising appeal, had higher prices. There was a lack of regulation and standardization of information for parents.
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