COMPANY STRATEGIES, INFORMATIONAL DYNAMICS AND BRAND IDENTITY IN THE CREATIVE ECONOMY
Keywords:
Identidade de marca, economia criativa, centrais de criatividade, abordagem poliepistêmica das dinâmicas informacionaisAbstract
This study is about the informational dynamics involved in the effort of building brand identities by creative centrals and their social-creative networks originated from communicational interactions among their intern work groups and external actors and social groups. In this study, information is considered on its performative dimension. Hence, it utilizes the poli-epistemical approach from Information Science. For this, an empirical research made at a fashion industry’s company (Osklen) is presented, completed by interviews with two other creative-oriented companies.Downloads
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Published
2012-04-25
How to Cite
Pires, V. S., & Albagli, S. (2012). COMPANY STRATEGIES, INFORMATIONAL DYNAMICS AND BRAND IDENTITY IN THE CREATIVE ECONOMY. Perspectivas Em Ciência Da Informação, 17(2), 109–122. Retrieved from https://periodicos.ufmg.br/index.php/pci/article/view/22788
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