Leisure and Consumption

An Analysis from the Entertainment Industry

Abstract

This paper aims to discuss the relationship between leisure and consumption from the entertainment industry, in order to highlight the protagonism of the subject in the dialectic that is established between the market and the cultural product. Notably, the concept of cultural industry has greatly impacted field theorists in Brazil, making the association between leisure and consumption largely understood through a bias of alienation and passivity in the dichotomy between the subject and the cultural product. Some examples are mobilized in order to propose a paradigm shift by shifting the focus from the analysis to the subjective character of the experience, in this way we seek to emphasize the importance of understanding the phenomenon of leisure as a social and historically situated experience. We conclude that the subjects' appropriation of the cultural products that ultimately determines their degree of abstraction.

Key Words: Leisure. Consumption. Cultural Industry.