Social Semiotics and Multimodality through the Lenses of Kress
DOI:
https://doi.org/10.17851/2237-2083.31.4.1685-1699Keywords:
social semiotics, multimodality, motivated sign, meaning makingAbstract
This article provides a discussion on Multimodal Social Semiotics. For this purpose, we gather the main works that represent the thinking of Gunther Kress and collaborators. In this sense, when reviewing his works, we found Michael Halliday’s (1978) theoretical formulations that grounded the sociosemiotic vision such as choice, interest, motivated sign, all functions that guide a specific vision of language and grammar. In the scope of the theory, we find the contributions of Kressian thought on multimodality with an interest in exploring the forms of modern meaning. Thus, based on these principles, we present a set of research that brings reflections of his thinking to the studies of language and communication.
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