Stupor, social transformations, (in)discipline

Abstract

Four years ago I was at Casa Guilherme de Almeida, in São Paulo, for the release of the book Antropologia da Comunicação Visual (Visual Communication Anthropology), with the presence of the author, Massimo Cavenacci, who was leaving behind his residence at the Institute of Advanced Studies at Universidade de São Paulo - IEA-USP. His luggage was ready for him to move to Bahia and start research there, he was ready to meet colleagues and artists in that state. He presented the several aspects of his research, better yet, the many ways to see and relate images, words, movies, publicity, propaganda, and photographs. With a unique enthusiasm, he listed the intrinsic relationships that form between images and the way we understand the visible and auditory world, as well as its repercussions in academia. He also criticized, with reason, the compartmentalized universe of higher education disciplines.

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