Exploratory research regarding the perception of the limits between public and private space within the context of social isolation as a result of the COVID-19 pandemic

Abstract

During the COVID-19 pandemic, it was necessary to adopt a series of measures to contain the virus, including the adoption of social isolation. Social, work and study relationships, which previously took place in person, needed to be adapted to the new social context and, therefore, inhabit a place previously understood as a private space. Noting the need to think about new ways of dealing with visual design communication and image in the post-pandemic moment, we are questioning how divisions between the public and private spheres were perceived and established in the context of social isolation resulting from the new coronavirus pandemic. Aiming to unravel this issue, an exploratory research was carried out, divided into three moments: the implementation of a focus group, semi-structured interviews and the divulgation of a digital form. Throughout this article we will present the analysis and description of the data collected.