Narrativa escolar e publicidade

Authors

  • Thereza Maria Zavarese Soares UERJ ##default.groups.name.author##

Abstract

This paper introduces the results of a research entitled "The effects of advertising films in the production of elementary students' texts". Drawing on Patrick Charaudeau's Semiolinguistics (1992), we analyzed 230 texts produced by 6th grade students in elementary school. Our findings suggest that the discursive organization of the films, narrative and / or descriptive, had a bearing on the students' textual production.

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References

CHARAUDEAU, Patrick. Grammaire du sens et de l'expression. Paris: Hachette. 1992.

FIORIN, J.L. Linguagem e ideologia. São Pauio: Ática. 1988.

ROCHA, Everardo. A sociedade do sonho - comunicação, cultura e consumo. Rio de Janeiro: Mauad. 1995.

SODRÉ, Muniz. A máquina de Narciso. Televisão, indivíduo e poder no Brasil. 3a ed. São Paulo: Cortez. 1994.

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Published

Dec-Thu-2011

Issue

Vol. 3 No. 1 (2003): Revista Brasileira de Linguística Aplicada

Section

Artigos

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