Technique of focus group in qualitative data collection

experience report

Abstract

Objectives: To present the experience of the researchers with the focal group technique used in qualitative research. Description of the experience and discussion: the description of the experience, the planning and organization of the focus group has a direct impact on the data collected, schematically showing the steps used in the process of technical development. In this sense, the work focuses on describing relevant points for data collection including the awareness of the participants, environmental organization and composition as well as conducting focus groups and analysis of data, allowing participants to have their attention fully directed to the group activities. Noteworthy are the positions of the moderator and observer in the group and the importance of ensuring a participatory discussion of a particular topic. Final considerations: the focus group technique is no simple task, as it requires from researchers the appropriate attitudes for deepening of the meanings and subjectivity of participants about the issues surrounding their work process.