Power relations and communication networks

hate speech leading engagement

Abstract

This research aimed to understand the protection of hate speech and its intertwining with power relations in the Tik Tok communication network, given the breadth of content that is disseminated on social networks. Starting from the analysis of the concept of hate speech and its possible use as an engagement tool for the establishment of power relations in communication networks; and then verifying the existence of protection regarding hateful propagation in Tik Tok's community guidelines and terms of service, it was questioned whether the stance of the Tik Tok platform, regarding the use of hate speech as a mechanism for engagement on the network, Does it contribute to the trivialization of hatred among users? To this end, an interdisciplinary approach was adopted combined with the discourse analysis procedure and bibliographic and documentary research technique, which led to the conclusion that the existence of guidelines and terms of service was insufficient, since the data presented points to the use of hate as a tool of social and identity engagement among platform users.