Globalization of culture and values: myth or reality?
DOI :
https://doi.org/10.17851/2317-2096.10..160-172Mots-clés :
culturalismo, estudos culturais, globalização, culturalism, Cultural Studies, globalization.Résumé
Resumo: No discurso da globalização, deve-se ter o cuidado de não simplificar a complexidade nem fazer uso de termos totalizadores, essencialistas e absolutizantes. Os valores culturais tornam-se uma arma aterrorizante se sua ambiguidade é ignorada, se a cultura se torna culturalismo sem considerar que os valores sempre foram, em qualquer momento da história, construções da cultura e, portanto, sujeitos a reconstruções: um processo que testemunhamos agora sob o impacto de uma globalização economicamente dominada.
Palavras-chave: culturalismo; estudos culturais; globalização.
Abstract: In the discourse of globalization one should take great care not to simplify complexity, not to make use of totalistic, essentialistic, and absolutizing terms. Cultural values become a terrifying weapon if their ambiguity is ignored, if culture becomes culturalism without considering that values have always been, at any point in history, constructions of culture and therefore prone to re-constructions: a process we presently are witness to under the impact of economically dominated globalization.
Keywords: culturalism; Cultural Studies; globalization.
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(c) Tous droits réservés Klaus Scherpe (Autor) 2003
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