Between Emancipation and Commodification
The Struggle for Authenticity in Art
DOI:
https://doi.org/10.35699/2238-2046.2025.57087Keywords:
education, emancipation, commodification, artAbstract
This text is part of the dissertation entitled Aesthetic theory, childhood and formative experience: for a humanizing education in art teaching in early childhood education, linked to the Postgraduate Program in Education and the Study and Research Group on Education, Childhood and Critical Theory CNPq/UEL. The main focus is to analyze the damage caused by the commodification of art in the cultural industry and to explore how genuine art can help in the emancipation of the senses. Based on the works of Theodor Adorno, the text argues that art is an essential space for freedom, resistance and social criticism, allowing a deep dialogue about the human condition and social complexities, far from the alienation promoted by the cultural industry. The paper in question presents the results of a qualitative and bibliographical research on the role and nature of art in the face of Enlightenment ideals of enlightenment. Bringing to discussion the issue around the capitalist appropriation of art and the entertainment function it has assumed. This issue was addressed through an approach that characterized society as administered under the aegis of instrumental reason in search of control and profit and, in a second moment, by defending the role of art as a place of resistance and creativity in the face of the standardization promoted by the cultural industry. This textual and argumentative articulation stands out as essential to support the thesis of art as emancipation in the face of the commodification to which it is subjected. The research uses a qualitative methodology based on a bibliographic study on aesthetic theory and human formation, highlighting that art is central to human freedom, enabling the individual to develop a critical view of reality.
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