Transformación digital proponiendo un modelo de generación de valor
proposição de modelo para geração de valor
Palabras clave:
Modelos conceptuales, Modelos de análisis, Agentes de información, Criticas literarias, Bases de datos científicasResumen
Con la evolución de las tecnologías digitales, la Transformación Digital ha pasado de ser una tendencia para las empresas a una necesidad. El objetivo del estudio ha sido identificar los principales dominios estratégicos y sus características que permitan proponer un modelo teórico-analítico para implementar y analizar la Transformación Digital en las organizaciones. El marco teórico presentado en este artículo se basa en una revisión bibliográfica, utilizando las bases de datos Scopus y Web of Science como fuente de consulta y recopilación de datos entre 2017 y 2021. Los conceptos planteados en esta revisión fueron validados a través de dos rondas de entrevistas semiestructuradas con personas involucradas en proyectos de Transformación Digital. A partir de los modelos y conceptos identificados en la literatura y en las entrevistas, este artículo presenta un modelo de implementación de la Transformación Digital compuesto por diez dimensiones - "clientes", "competencia", "datos", "innovación", "propuesta de valor", "competencias", "agilidad organizativa", "procesos ágiles", "cultura organizativa" y "liderazgo"- en las que se debe trabajar para lograr esta transformación.
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