Social personas
portraits from the Vladimiro Zatz Collection
DOI:
https://doi.org/10.35699/2237-5864.2023.41778Keywords:
Vernacular photography, Portrait-photos, Photographic collectionAbstract
This paper narrates the assembly of a database with 360 portraits extroverted from the archives of a photo studio in Belo Horizonte, in what was called Vladimiro Zatz Collection project. The text goes through chosen portraits in this collection to analyze clothes, hairs, earrings, necklaces, among other visual information. In these elements, it detects useful signs in locating styles and tastes of groups and subgroups to which the portrayed people would have belonged, in the complex social landscape of Belo Horizonte in the 1950s. The paper concludes stating that, although these portraits present themselves as “identities”, they are far from being so, since the biographies of these people are inaccessible, in addition to being fluid and elusive.
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