Contagio emocional en las redes sociales: el caso de COVID-19 en Facebook

Cynthia Pasquel-López; Gabriel Valerio-Ureña

doi:10.35699/1983-3652.2021.29080

Autores/as

Cynthia Pasquel Tecnológico de Monterrey, Monterrey, Nuevo León, México https://orcid.org/0000-0001-7409-3527
Dr. Gabriel Valerio Tecnológico de Monterrey, Monterrey, Nuevo León, México https://orcid.org/0000-0002-4446-6801

DOI:

https://doi.org/10.35699/1983-3652.2021.29080

Palabras clave:

Contagio emocional, Redes sociales, COVID-19, Facebook

Resumen

La estrategia de confinamiento, ante la contingencia por el COVID-19, aumentó el uso de la tecnología para continuar las actividades diarias. Sin embargo, el consumo de información proveniente de las redes sociales podría incidir en las emociones de las personas. El objetivo de esta investigación fue explorar el contagio emocional en Facebook ante una contingencia. Con un enfoque esencialmente cualitativo, se analizaron 701 publicaciones relacionados con el tema de COVID-19 y los 1872 comentarios generados a partir de dichas publicaciones. Se encontró que: A) con el fin de informar y entretener, las personas prefieren comunicarse a través de imágenes en días hábiles; B) el contagio emocional se da en Facebook, pero no en la misma proporción en todos los participantes. Esto resalta la importancia de ser conscientes de que la información que compartimos puede impactar en las emociones de otros.

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