Contagio emocional en las redes sociales: el caso de COVID-19 en Facebook

Cynthia Pasquel-López; Gabriel Valerio-Ureña

doi:10.35699/1983-3652.2021.29080

Autores

Cynthia Pasquel-López Tecnológico de Monterrey, Monterrey, Nuevo León, México https://orcid.org/0000-0001-7409-3527
Gabriel Valerio-Ureña Tecnológico de Monterrey, Monterrey, Nuevo León, México https://orcid.org/0000-0002-4446-6801

DOI:

https://doi.org/10.35699/1983-3652.2021.29080

Palavras-chave:

Contágio emocional, Redes sociais, COVID-19, Facebook

Resumo

A estratégia de confinamento, em resposta à contingência do COVID-19, causou um aumento no uso da tecnologia para dar seguimiento às atividades diárias. Entretanto, o consumo de informação nas redes sociais poderia afetar o estado emocional das pessoas. O objetivo desta pesquisa foi explorar o contágio emocional no Facebook diante de uma contingência. Com uma abordagem essencialemnte qualitativa, foram analisadas 701 publicações relacionadas ao tema da COVID-19, emitidas por quatro participantes, e 1872 comentários gerados a partir dessas publicações foram analisados também. Descobriu-se que: A) para informar e entreter, as pessoas preferem se comunicar através de imagens nos dias úteis; B) o contágio emocional ocorre no Facebook, mas não na mesma proporção em todos os participantes. Isso destaca a importância de estarmos conscientes de que as informações que compartilhamos podem impactar as emoções dos outros.

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