Phaticity and politeness in of YouTube video tutorials

Authors

DOI:

https://doi.org/10.1590/1983-3652.2023.46959

Keywords:

Phaticity, Politeness, Verdicts, Tutorial videos

Abstract

The aim of this study is to investigate how/if phatic communication (Zuckerman, 2016) serves to foster the production of non-official verdicts (Austin, 1975; Labinaz; Sbisà, 2021; Locher; Watts, 2005; Miller, 2008) in YouTube tutorial videos. The data were collected in April and May 2020 among the most watched videos in the field of basic informational technology. The analysis followed the qualitative method, and aimed at identifying the resources linked to relational politeness and phatic language in the veredicts. Our results revealed that the verdicts were performed in these videos with the aim of legitimizing the information imparted, which was also done together with the resources associated with politeness and relational work. The role of phatic communication was also asserted in the data as a significant feature of non-official communication in the digital sphere.

Author Biography

  • Ana Larissa Adorno Marciotto Oliveira, Universidade Federal de Minas Gerais, Faculdade de Letras, Belo Horizonte, MG, Brasil

    Doctor in Linguistics. Researcher and Professor at the undergrade and undergraduate levels at the Federel University of Minas Gerais (UFMG), Brazil.

References

AUSTIN, John Langshaw. How to Do Things with Words. Oxford: Oxford University Press, 1975. ISBN 9780198245537. DOI: 10.1093/acprof:oso/9780198245537.001.0001.

BROWN, Penelope; LEVINSON, Stephen. Politeness: Some Universals in Language Usage. Cambridge: Cambridge University Press, 1987.

COUPLAND, Nikolas. Other representation. Society and language use, John Benjamins Amsterdam, v. 7, p. 241–260, 2010.

CULPEPER, Jonathan. Impoliteness Strategies. Interdisciplinary Studies in Pragmatics, Culture and Society, v. 27, p. 421–445, 2016.

CULPEPER, Jonathan; BOUSFIELD, D.; WICHMANN, A. Impoliteness Revisited: The Special Reference to Dynamic and Prosodic Aspects. Journal of Pragmatics, v. 35, n. 10, p. 1545–1555, 2003. ISSN 0378-2166. DOI: 10.1016/S0378-2166(02)00118-2.

CUNHA, Gustavo Ximenes; OLIVEIRA, Ana Larissa. Teorias de im/polidez linguística: revisitando o estado da arte para uma contribuição teórica sobre o tema. Estudos da Língua (gem), v. 18, n. 2, p. 135–162, 2020. DOI: 10.22481/el.v18i2.6409.

CUNHA, Gustavo Ximenes; TOMAZI, Micheline Mattedi. O uso agressivo da linguagem em uma audiência: uma abordagem discursiva e interacionista para o estudo da im/polidez. Calidoscópio, v. 17, n. 2, p. 297–319, 2019.

GOFFMAN, Ervin. On Face-Work: An Analysis of Ritual Elements in Social Interaction. In: GOFFMAN, Ervin (ed.). Interaction Ritual: Essays on Face-to-Face Behavior. New York: Pantheon Books, 1967[1955]. p. 5–45.

GRAINGER, Karen. We’re Not in a Club Now: A Neo-Brown and Levinson Approach to Analyzing Courtroom Data. Journal of Politeness Research, v. 14, n. 1, p. 19–38, 2018. DOI: doi:10.1515/pr-2017-0039.

HAUGH, Michael. Im/Politeness, Social Practice and the Participation Order. Journal of Pragmatics, v. 58, p. 52–72, 2013. ISSN 0378-2166. DOI: 10.1016/j.pragma.2013.07.003.

HAZAPARU, Marius-Adrian. Phatic Uses of Language in Print Media Discourse: Designing a New Model for Reader Engagement. Journal of Humanistic and Social Studies, Editura Universității Aurel Vlaicu, v. 6, n. 1, p. 77–9, 2015.

HOUSE, Juliane. Politeness in English and German: The Functions of Please and Bitte. In: BLUM-KULKA, Shoshana; HOUSE, Juliane; KASPER, Gabriel (ed.). Cross-Cultural Pragmatics: Requests and Apologies. Norwood: N.J. Press, 1989. p. 96–119.

JAKOBSON, Roman. Linguistics and Poetics. In: JAKOBSON, Roman (ed.). Style in Language. MA: MIT Press, 1960. p. 350–377.

KERBRAT-ORECCHIONI, Catherine. Les Interactions Verbales. [S. l.: s. n.], 1992. v. 3.

KNORR-CETINA, Karin. Sociality with Objects. Theory, Culture & Society, v. 14, n. 4, p. 1–30, 1997.

LABINAZ, Paolo; SBISÀ, Marina. The problem of knowledge dissemination in social network discussions. Journal of Pragmatics, v. 175, p. 67–80, 2021. ISSN 0378-2166. DOI: 10.1016/j.pragma.2021.01.009.

LAVER, John. Communicative Functions of Phatic Communion. In: KENDON, Adam; HARRIS, Richard M.; KEY, Mary R. (ed.). Organization of Behavior in Face-to-Face Interaction. The Hague: Mouton & Co., 1975. p. 215–238. DOI: 10.1515/9783110907643.215.

LEECH, Geoffrey. The Pragmatics of Politeness. [S. l.]: Oxford University Press, 2014. ISBN 9780195341386. DOI: 10.1093/acprof:oso/9780195341386.001.0001.

LOCHER, Miriam. Polite Behavior within Relational Work: The Discursive Approach to Politeness. Multilingua, v. 25, n. 3, p. 249–267, 2006. DOI: 10.1515/MULTI.2006.015.

LOCHER, Miriam; WATTS, Richard. Politeness Theory and Relational Work. Journal of Politeness Research, v. 1, n. 1, p. 9–33, 2005. DOI: 10.1515/jplr.2005.1.1.9.

MALINOWSKI, Bronisław. The Problem of Meaning in Primitive Languages. In: OGDEN, Charles K.; POSTGATE, John P.; RICHARDS, Ivor A. (ed.). The Meaning of Meaning: A Study of the Influence of Language upon Thought and of the Science of Symbolism. New York: Harcourt, Brace & Company, 1923. p. 451–510.

MCCARTHY, Joshua. Utilising Facebook: immersing Generation-Y students into first year university. The Journal of the Education Research Group of Adelaide, v. 1, n. 2, p. 39–50, 2009. ISSN 1835-6850.

MELTZER, Bernard; MUSOLF, Gil Richard. Phatic communion: Bringing unfocused interaction into focus. In: MUSOLF, Gil Richard (ed.). Structure & agence in everyday life. [S. l.]: Rowman Littlefield, 2003. p. 141–154.

MILLER, Vincent. New Media, Networking and Phatic Culture. Convergence, v. 14, n. 4, p. 387–400, 2008. DOI: 10.1177/1354856508094659.

MOGOS, Andrea; CONSTANTIN, Trofin. YouTube Video Genres: Amateur How-To Videos versus Professional Tutorials. Acta Universitatis Danubius. Communicatio, v. 1, p. 9–22, 2015.

NÚÑEZ, Luis. Para un Tratamiento Autónomo de la Noción y las Funciones del Medio de Comunicación de Masas. Reis, v. 83, p. 101–118, 1983.

OGDEN, Charles Kay; RICHARDS, Ivor Armstrong; MALINOWSKI, Bronisław. The Meaning of Meaning. New York: Harcourt, Brace & World, 1946.

OLIVEIRA, Ana Larissa; CARNEIRO, Marisa. A Pragmatic View of Hashtags: The Case of Impoliteness and Offensive Verbal Behavior in Brazilian Twitter. Acta Scientiarum. Language and Culture, v. 42, n. 1, p. 1–13, 2020.

OLIVEIRA, Ana Larissa; CUNHA, Gustavo Ximenes; AVELAR, Fernanda Teixeira. Emojis como Estratégias de Reparo em Pedidos de Desculpas: Um Estudo sobre Conversas em Ambiente Digital. Trabalhos em Linguística Aplicada, v. 57, n. 3, p. 1615–1635, 2018.

SIMMEL, Georg; HUGHES, Everett C. The Sociology of Sociability. American Journal of Sociology, University of Chicago Press, v. 55, n. 3, p. 254–261, 1949. ISSN 00029602, 15375390.

SPENCER-OATEY, Helen. Theories of Identity and the Analysis of Face. Journal of Pragmatics, v. 39, n. 4, p. 639–656, 2007. ISSN 0378-2166. DOI: 10.1016/j.pragma.2006.12.004.

TARQUINI, Gianna; MCDORMAN, Richard. Video Tutorials: An Expanding Audiovisual Genre. The Journal of Specialised Translation, v. 32, p. 146–170, 2019.

XIE, Chaoquin; YUS, Francisco. Approaches to Internet Pragmatics: Theory and Practice. [S. l.]: John Benjamins Publishing Company, 2021. v. 318.

YUS, Francisco. An Outline of Some Future Research Issues for Internet Pragmatics. Internet Pragmatics, v. 2, n. 1, p. 1–33, 2019.

ZUCKERMAN, Charles. Phatic Violence? Gambling and the Arts of Distraction in Laos. Journal of Linguistic Anthropology, v. 26, n. 3, p. 294–314, 2016.

Published

2023-11-07

How to Cite

Phaticity and politeness in of YouTube video tutorials. Texto Livre, Belo Horizonte-MG, v. 16, p. e46959, 2023. DOI: 10.1590/1983-3652.2023.46959. Disponível em: https://periodicos.ufmg.br/index.php/textolivre/article/view/46959. Acesso em: 20 dec. 2024.