Identidade híbrida

Um estudo do desenvolvimento da auto-identidade com mídias digitais e inteligência artificial

  • Saifalla Walid Mohamed Awad Sunway University, Malaysia
  • Kenneth Alan Feinstein Sunway University: Malaysia
Palavras-chave: Identidade, Híbrido, Auto-identidade, Tecnologia, Inteligência artificial


A sociedade atual é constantemente fixada atrás de uma tela. Cada momento de nossas vidas acordadas é carregado e compartilhado online para que o resto do mundo navegue e a maneira como as pessoas nos vêem se tornou muito importante para nós. Nosso senso de identidade foi moldado para focar em como os outros podem pensar em nós, em vez de formar e entender nossa própria identidade. Este estudo vai investigar se nossas auto-identidades mudaram drasticamente devido ao mundo girar em torno da mídia digital. Além disso, se isso está levando ao desenvolvimento de uma nova forma 'híbrida' de identidade, que anda de mãos dadas com a tecnologia.

Biografia do Autor

Saifalla Walid Mohamed Awad, Sunway University, Malaysia

Saifalla is a post graduate student in Visaula Communication & Media Studies at Sunway University.

Kenneth Alan Feinstein, Sunway University: Malaysia
Kenneth Feinstein is an artist, theorist, curator and writer. He has exhibited creative works internationally, including solo exhibitions at the Chelsea Art Museum, New York City, and the Jogja Nasional Museum, Jogjakarta, Indonesia and group exhibitions at the Millennium Museum in Beijing, the National Visual Art Gallery Malaysia, Kuala Lumpur, and the Museum of the World Ocean, Kaliningrad, Russia. His award-winning films have been shown at major international film festivals including the Edinburgh International Film Festival, the Brooklyn Film Festival and the Oaxaca Film Festival. An early digital artist, his print Try Me was the first digital print in the New York Public Library print collection. In 2014, he was the first non-Malaysian curator at the National Visual Arts Gallery, Malaysia with the exhibition Immaterial Frontiers 2.0. His writings focus on media theory and philosophy. He has published books, articles and given talks on issues surrounding the ethics of new media practice. He is the author of The Image That Doesn’t Want to Be Seen, Apropos Press, 2010 and The Promise of Photography, Intellect, Ltd. 2015.Dr. Feinstein has a Masters and PhD in Media Philosophy from the European Graduate School in Switzerland. His BA is in documentary film and photography from Hampshire College in the USA. He is Associate Professor at the Centre for Research-Creation in Digital Media, from Sunway University, Kuala Lumpur, Malaysia.


CANBEK, N.G.; MUTLU, M.E. On the track of artificial intelligence: Learning with intelligent personal assistants. Journal of Human Sciences, v. 13, n. 1, p. 592-601, 2016

DIAKOPOULOS, N. Automating the news: How algorithms are rewriting the media. Cambridge, MA: Harvard University Press, 2019.

DUMAS, T. M. et al. Lying or longing for likes? Narcissism, peer belonging, loneliness and normative versus deceptive like seeking on Instagram in emerging adulthood. Computers in Human Behaviour, v. 71, 1-10, 2017.

FLUSS, Donna. The AI Revolution in Customer Service. Customer Relationship Management, p. 38, jan. 2017.

GIDDENS, A. Modernity and Self Identity: self and society in the late modern age. Cambridge: Polity Press, 1991.

BAUMAN, Z. From Pilgrim to Tourist – or a Short History of Identity. In: HALL, S.; DU GAY, P. (Ed.). Questions of Cultural Identity. London: Sage Publications, 1996. p. 18-25.

HUANG, M.; RUST, R. Artificial Intelligence in Service. Journal of Service Research, v. 21, n. 2, p.155-156, 2018.

LASCH, C. The culture of narcissism: American life in an age of diminishing expectations. New York: Norton & Company. 1979.

LINDÉN, C.-G.; et al. News automation: The rewards, risks and realities of “machine journalism”. Frankfurt: World Association of Newspapers and News Publishers, WAN-IFRA, 2019.

LOPATOVSKA, I. et al. Talk to me: Exploring user interactions with the Amazon Alexa. Journal of Librarianship and Information Science, v. 51, n. 4, p. 984-997, 2018.

MANAGO, A. et al. Self-presentation and gender on MySpace. Journal of Applied Developmental Psychology, v. 29, n. 6, p.446-458, 2008.

MORRIS, J. Can computers create art?. New York: Atropos Press, 2009

MINSKY, Marvin. The Emotion Machine: Commonsense Thinking, Artificial Intelligence, and the Future of the Human Mind. New York: Simon & Schuster, 2006.

VAN HOUSE, N.; CHURCHILL, E. Technologies of memory: Key issues and critical perspectives. Memory Studies, v. 1, n. 3, p. 295-310, 2008.

VALKENBURG, P.; Schouten, A.; Peter, J. Adolescents’ identity experiments on the internet. New Media & Society, v. 7, n. 3, p. 383-402, 2005.

Como Citar
AWAD, S. W. M.; FEINSTEIN, K. A. Identidade híbrida. PÓS: Revista do Programa de Pós-graduação em Artes da EBA/UFMG, v. 10, n. 19, p. 59-68, 27 maio 2020.
Artigos - Seção temática