Currículo e mídia: a produção de um discurso para e sobre a escola

Abstract

This paper aims to analyze the complex relationships between media and education in Brazil, showing that the media does not work on parallel way to school any more; nowadays it works in and with the school. One of the educational policies of the Brazilien Ministery of Educacion (MEC) in the nineties consisted in equipping public schools with a technological kit, including parabolic antenna, TV set, video-cassete, a satellite receptor and boxes of tapes. Since March 1996, many schools can capture, record and use television programs from TV Escola (a public educational channel planned and put into practice by the Nacional Long Distance Educacion Department (since September 1998), schools can also use the programs of Canal Futura, a private educational channel owned by TV Globo Network. Based on the evidence that the media discourse is the school and inspired by the Cultural Studies, this paper deals with the hypothesis that media has its own model of curricular theory, its own reference of quality on education and it is generating by itself a selection, among various possibilities, of a content that is important and valid to the new generations, according to its standards. This paper show the curriculum and the school have been thought, spoken and produced by the media in Brazil at the end of the century.